![]() If they want to leverage TikTok this holiday season, brands need to create their TikTok presences now-without accounts, they can’t be tagged by creators and consumers or easily linked to. Create Your TikTok Account Now To Be Prepared Think of it as a modern, fun take on “The 12 Days of Christmas.” - Leila Lewis, Be Inspired PRġ2. Content on this platform is meant to be consumed in bite-sized clips, so I love the idea of breaking a compelling campaign into cliffhanger pieces to be shared each day leading up to the holidays. With TikTok, keeping it short and to the point in a statement-making way is key. Keep It Short, To The Point And Make A Statement With AI technology, brands can discover which creators best fit their products, ultimately generating experiences where creators authentically showcase the brand. Rather than streaming their own content, brands should team up with TikTok creators to produce holiday-oriented streams and celebrate with viewers. TikTok’s LIVE video streaming feature is a fresh way for brands to interact with audiences. ![]() Produce Holiday-Oriented Livestreams With Creators But I believe that brands looking to be more omnipresent in the 2021 holiday season need to look deeper into the potential of TikTok’s advertising capabilities via their ads manager. Most people on TikTok look to go viral organically. Most brands are running paid advertising campaigns on Google, Facebook or Instagram but overlook the power of TikTok’s ad platform. Look Into TikTok’s Advertising Capabilities ![]() Host product giveaways, create partnerships and foster an environment where users can share their positive experiences about your product or service. Build a community where people are invited to create. Your audience is also made up of influencers, so embrace user-generated content as your own. Invite Influencers To Generate Contentīrands should take advantage of the many influencer marketing opportunities available on the platform. Everyone wants to see what it looks like behind closed doors! Sharing insight into your PR packages, how those holiday commercials are created or even some fun shots from a company holiday party with your audience will make your brand seem more human and strengthen the connection between brand and buyer. Give Users A Glimpse Behind The Scenesīehind-the-scenes videos are a surefire way to garner attention. Collaborate with an influencer and showcase them giving your product as a holiday gift or using your services to benefit their holiday season. ![]() Demonstrate how your product or service will bring joy to the audience. Brands can leverage TikTok by creating colorful, holiday-themed content with uplifting music. TikTok content is straightforward, light and cheerful. Create Colorful Content With Uplifting Music Danny Star, Website Depotįorbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Make sure to give them something that represents your company. It could even be a dance or something like that. Say they’ll be entered in a drawing, win a prize or something else if they post a video of themselves wearing and/or using what you gave them. Give something away to a small number of lucky customers. Lisa Montenegro, Digital Marketing Experts - DMX Sharing relatable content about getting in the festive spirit is a great way to demonstrate this authenticity, showing that your brand is excited for the holiday season for the same reasons your customers are. Share Relatable Content To Show AuthenticityĪs the holiday season approaches, what brands need to remember about TikTok is that authenticity is a winning factor, and companies that show a very real and human side to their brands can profit from this. If a brand were to create a holiday-themed challenge-one that similarly tugged on the heartstrings of its users, such as a “Gifts For Those In Need” challenge-it could go viral immediately. Everyone remembers the “ALS Ice Bucket Challenge” to benefit the ALS Association’s research into Lou Gehrig’s disease from a few years ago, and that spirit lives on still on TikTok. One thing that thrives on the platform are #challenges. TikTok is all about being short, quick and impactful.
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